Stake Affiliate Programme: Referrals and Commissions

Referral attribution depends on valid registration, the tracking mechanism and the programme terms. A visit or a click alone may not create commission. Existing accounts, duplicate registrations and ineligible traffic can be treated differently, so read the agreement before forecasting revenue from a traffic estimate.
Check the payment currencies, reporting tools and available support in your affiliate panel. Product access and marketing permissions vary by territory; the existence of a referral programme does not permit promotion in every market.

• Payment visibility: compare accrued, approved and withdrawable commission rather than assuming that a dashboard figure can be paid immediately;
• Commercial scale: estimate acquisition costs and conversion rates. A high visitor count does not ensure approved accounts or profitable traffic;
• Audience fit: explain products accurately and avoid promoting gambling as a solution to debt or a reliable source of income;
• Written terms: confirm any negotiated rate, qualifying products and payment conditions in the actual agreement;
• Currency handling: check supported payouts, conversion treatment and transaction costs before planning your campaign budget;
• Support and compliance: use the verified affiliate channel for application questions, tracking issues and marketing permissions;
• Approved creatives: use authorised banners and branding within the scope and duration of the licence granted by the programme.

The product promoted affects both player eligibility and commission treatment. Check that the destination page is available to your intended audience and that the campaign does not suggest access to a restricted product.

• Casino: slots, live dealer tables and Stake Originals have different rules and house edges. Avoid implying that one common return figure applies to every game;
• Sportsbook: cricket, football, tennis and other markets have their own settlement rules. Promotional copy should distinguish fixed odds, live prices and temporary offers;
• Poker: player-versus-player tables use rake and product-specific rules. Confirm whether this activity qualifies under your particular referral agreement.

The affiliate overview and your written agreement establish the applicable rate. A headline percentage is only part of the calculation: the underlying product basis, exclusions and adjustments also matter. Do not use an unverified fixed percentage as a promise of future earnings.

• Casino commission: identify the qualifying wagering basis, house-edge treatment and any adjustment before applying the contracted rate;
• Sports commission: check the programme's stated sportsbook calculation instead of substituting the gross amount deposited or the player's actual loss;
• Poker commission: read how qualifying rake is counted and which tables or activity are excluded.

If you discuss bespoke terms with an affiliate manager, retain the written approval. A conversation about possible rates does not amend the agreement until the required approval process is complete.

A typical referral workflow has four separate checkpoints:

1. Create a valid tracking link in the programme panel and test the intended landing page;
2. Publish compliant content on approved channels. Explain the commercial relationship and avoid misleading claims about eligibility or rewards;
3. Review tracked registrations and qualifying activity, keeping excluded or pending entries separate;
4. Check approved commission and withdrawal conditions in the panel before recording a payment as received.

Dashboard figures can represent different reporting stages. Compare date ranges, currencies and attribution status when investigating a discrepancy, and provide the relevant link or campaign identifier to affiliate support.

An application should describe real traffic sources and a compliant promotion plan. Use the operator's current affiliate entry point and follow the account requirements shown there.

1. Sign in through the operator's verified website and locate the affiliate section;
2. Read the programme agreement before submitting a request;
3. Describe your website, audience locations, content format and proposed acquisition channels accurately;
4. Submit the required application details without exaggerating visitor numbers or conversion performance;
5. Wait for the programme's decision and use promotional tools only within the permission granted.

Review times depend on the application and any further checks. Do not schedule paid advertising on the assumption of approval within a fixed number of hours.

Ask for authorised creatives in the required dimensions and language. Check campaign dates and destination links before publishing. Remove outdated offers promptly, and do not edit a banner to add an unsupported bonus amount, payment guarantee or regulatory claim.

The full agreement governs participation. Important issues to review include:

• Meet the programme's minimum age and contracting requirements;
• Avoid spam, fabricated endorsements and advertising that promises certain winnings;
• Do not target minors or people vulnerable to gambling harm;
• Follow account and referral rules; self-referrals or duplicate accounts may invalidate commissions;
• Provide genuine traffic-source information when the programme requests it;
• Keep product claims, offer amounts and access information accurate;
• Respect anti-fraud rules, local advertising law and any changes to the programme's commercial conditions.

A breach can affect approval, continued participation and payment entitlement. Read the termination and disputed-commission provisions before committing money to a campaign.

For commercial questions, use the verified affiliate support channel in the operator account. General account assistance is available at [email protected]. Ask to be directed to the affiliate team and include your campaign reference without sending passwords or private keys.